- Business
- Boutique med spa, one location
- City
- Orlando, FL
- Treatment focus
- Neurotoxin and filler
- Monthly spend
- $2,500 a month on Meta
- Outcome
- New patients from 8 a month to 22
- Timeframe
- 4 months
Your Med Spa’s Leading Growth Partner
We run the content and ads that bring new patients to your door. Then our AI texts every new lead back within five minutes, qualifies them, and books them straight into your calendar.
The problem we hear most
You're spending on marketing and can't say what it brought in.
Most med spas we talk to are already paying someone. An agency, a freelancer, a front desk person who posts when there's time. The money goes out every month, and when we ask what came back, the answer is usually a shrug, a follower count, or a report nobody opens.
A quarter of med spa practices now spend $5,000 or more a month on marketing. The ones we talk to still can't tie it to a booked appointment.
Source: Growth99 practice survey, via the American Med Spa Association, 2026
When Harvard Business Review audited 2,241 companies, the average first reply to a new web lead took 42 hours. Almost a quarter never replied at all.
Source: Harvard Business Review, 2011. Not med spa specific; the full study is linked on our How it works page.
What goes into a Cork Media campaign
One team runs the whole thing, from the first look at your market to the monthly report.
Every campaign has the same six parts. What changes is the weight we put on each one, based on your spa, your services, and what you're trying to grow.
The lead funnel sits at the center. Content and ads bring people in, an automated funnel replies, qualifies, and books them, and every lead lands in your website or your CRM.
01 · Intel
Research
We study your market, your audience, and your competitors before anything gets made. Demographics, offer structure, how your current marketing is actually performing. That analysis becomes the campaign blueprint.
02 · Creative
Content
Social handled end to end on Instagram and Facebook: creation, scheduling, posting, engagement. Photo and video shoots at your spa, branded templates, a feed that looks like the practice you run. So you're not posting between appointments.
03 · Distribution
Marketing
Paid campaigns, primarily on Meta, with Google, TikTok, and YouTube as you scale. Targeting, segmentation, and geo-fencing around your location. You pay the platforms directly; we manage the strategy.
04 · Discovery
Search
Three layers. Local Google SEO and your Google Business Profile. Social profile optimization so you show up when people search Instagram and TikTok. AI search, so you're the answer when someone asks ChatGPT or Google's AI about a med spa near them.
05 · ConversionThe core of every campaign
Lead funnel
Landing pages, lead capture forms, multi-step funnels, and automated follow-up. An AI assistant answers within minutes, asks the qualifying questions, and books the consult or hands the lead to your front desk. Everything lands in your CRM. Built to turn a click into a booked appointment, and tested along the way to find out what your leads actually respond to.
06 · Result
Results
A monthly report on lead volume, conversion rate, cost per lead, and return on spend. Plus a call to walk through it, if you want one.
The part that turns marketing into appointments
What happens when a lead comes in.
They get a reply within minutes, day or night. Here's the path from the first message to a booked consult sitting in your CRM.
Example conversation
01
A lead comes in
From an ad, a post, a search, or your landing page. Any hour of the day.
02
A reply within minutes
An AI assistant we set up for your spa answers right away, day or night, so nobody waits on an inbox.
03
Qualified, then booked
It asks the qualifying questions, answers the common ones, and books the consult or hands the lead to your front desk.
04
In your CRM
Every conversation lands in your CRM, with the lead, the answers, and the appointment attached.
Your money, your accounts, your data.
A flat monthly fee
Our fee doesn't move when your ad spend does. You pay Meta and Google directly, so there's no markup hiding inside your budget, and you can see exactly what went to the platforms and what went to us.
Everything in your name
Ad accounts, Business Manager, domain, landing pages, CRM data. If we ever part ways, you keep all of it and we hand over the logins.
- Ad accountsyoursMeta and Google, opened in your name. We're added as a partner, not the owner.
- Business ManageryoursYours. We get access while we work together, and it stays with you after.
- DomainyoursRegistered to you. DNS stays in your account.
- Landing pagesyoursBuilt on your domain. You keep the pages and the files.
- CRM datayoursEvery lead and every conversation, exportable any time.
Three months to start
Long enough to get a campaign producing, short enough that we have to earn the next one. Most clients stay six to twelve months, because that's when the compounding shows up.
Months 1 to 3, the minimum. Months 6 to 12, where most clients stay.
Med spa advertising has rules that most agencies learn the hard way. Meta restricts before-and-afters, drug names, and "fix your flaws" language on cosmetic procedure ads. Google limits remarketing for injectables. We build creative inside those rules, keep tracking pixels off the patient areas of your site, and have a Chief Medical Advisor on the team.
Results
What a campaign looks like when it's working.
Combined results across our team’s client work since 2014
- 1M+Leads generated
- 50K+Appointments booked
- 9.9×Return on ad spend
The 9.9× is from our highest performing account, counting patient revenue from the first 90 days.
In March 2026, a one-location med spa in St. Augustine booked 40 appointments in its first month with us, mostly neurotoxin and filler.
What clients have said
I was skeptical going in. Three months later we're booked out about two weeks and I haven't touched our Instagram once.
Ian's team is easy to work with. They tell you straight what's working, and the monthly call takes twenty minutes tops.
We ran our own Facebook ads for a year and couldn't tell you if they made us a dime. Now I get a report every month that shows which patients came from where. That part alone was worth it.
Results vary by market, budget, offer and front-desk follow-up.
- Business
- Med spa, two locations
- City
- Tampa, FL
- Treatment focus
- Laser hair removal and body contouring
- Monthly spend
- $8,000 a month on Meta
- Outcome
- Cost per booked consult $180 to $95; consults nearly doubled
- Timeframe
- 6 months
The Playbook
What we're writing about.
May 19, 2026
Where Creation Meets Results
May 3, 2026
Media Marketing Pricing for Medical Spas in 2026
February 12, 2026
Emerging AI Video & VFX Tools for Social Media Content
Who you'd be working with
A small team in Jacksonville Beach, doing this work since 2019.
Ian Cork has worked in social, PR, content, and paid media for brands and agencies since 2019, and started Cork Media in 2023. He's from Chicago, lives in Jacksonville Beach, and handles onboarding for every new client. The rest of the team covers content, paid media, analytics, and design, with a Chief Medical Advisor for the clinical side.
The team
Balaji Lingamgunta
Chief Medical Advisor
Joseph Ferguson
Chief Financial Officer
Saylor Gillian
Influencer Relations
Ande Blanco
Social Media Manager
Marco Echeveria
Marketing Engineer
Jonathan Stephen
Marketing Coordinator
Namitha Yadla
Web Developer
Gabriel Borges
Data Analyst
Savannah Amat
Graphic Design Intern
Questions owners ask before they sign with anyone.
The people on our team page. Content, ads, funnels, and reporting are handled by Cork Media's own team, and you'll know who's doing what on your account.
Two ways, openly. The assistant that texts your leads is AI: it says so, it follows scripts our team and medical advisor review, and it hands anything medical or unusual to a person. Behind the scenes, we use AI for research, first drafts, and analysis. Content that goes out under your name is made and checked by a person on the team.
Everything. Your ad accounts, Business Manager, domain, landing pages, and CRM data are in your name from day one, and we hand over the logins. We'd rather you stay because the campaign works than because leaving is hard.
No. Anyone who does is guessing. What we do is show you cost per lead, cost per booked appointment, and where every dollar went, every month, and tell you straight when something isn't working.
A flat monthly fee based on what your campaign needs: number of locations, services, how much content, and whether we're running paid. Ad spend is separate and goes to the platforms directly. We quote after a strategy call, once we know what you're working with.
Two to four weeks from signing. Research and setup first, then content and ads start going out.
More booked appointments, at a cost per appointment you'd happily pay again, with the numbers to prove it.
Twenty minutes. No pitch.
Tell us where your spa is and what you're trying to grow. We'll tell you whether we can help and roughly what it would take.
Or email Info@corkmedia.net, or call or text (630) 360-5011.